When Bad Bunny Took the Field: What People Googled During Super Bowl LX Halftime Show

On Sunday, February 8, 2026, the Seattle Seahawks won the 60th Super Bowl, defeating the New England Patriots 29–13 at Levi's Stadium in Santa Clara, California. Between the passes, interceptions, and touchdowns, another event inside the Big Game became its own topic of conversation: the halftime show.

An event of its own, one that draws viewers not only for the football, but also for the ads and the concert, it generates chatter that isn't measured in yards, but in searches.

As millions watched the game and danced to Bad Bunny, I opened Google Trends at several points during the night, and again the following day, to see what people were curious about, when that curiosity peaked, and how quickly it faded. Here's what I found.

Calm and Familiar Curiosity Before Halftime

In the hours leading up to kickoff, search interest for the term "super bowl 2026" was present, but nowhere as high as it peaked, roughly around 7:00 PM CST. The screenshot below shows it (all timestamps in the screenshots are in US Central Time).

According to Google Trends, within this time window, most of the interest came from Puerto Rico, the United States, Canada, Panama, and México. Among the related queries and topics were:

• "Bad Bunny"
• "What is Bad Bunny"
• "What time does Bad Bunny go on stage"
• "Titi Me Preguntó" (Spanish for "My Aunt Asked Me", one of Bad Bunny's songs)

These weren't deep or analytical searches. They were orientation queries, people trying to connect a name to what they were about to see on screen. Judging by the top related searches, curiosity leaned more toward the Puerto Rican artist than the game itself.

Right After the Halftime

Once the performance ended, search behavior shifted.

Looking at trends surrounding the term "Bad Bunny," I noticed that queries moved from the "who" to the "what." For example, "what did bad bunny football say?" appeared as the principal breakout-related query at the time I checked.

The related topics told a slightly different story. While top queries focused on Bad Bunny himself, the related topics centered on who joined him during the show. Names like Jessica Alba and Alix Earle appeared at the top, while "Die with a Smile," a Lady Gaga song that she performed in a salsa-style version, also surfaced among the rising topics.

The Day After

Around 24 hours after the game, I returned to Google Trends from my computer to collect the same data hoping to see how it evolved over this time period. This time, instead of screenshots, I downloaded the time-series data and examined it more closely.

The popularity score for the search query "bad bunny" confirms what the live view suggested: a sharp spike at around 7:00–7:20 PM CST on game day. But with the exported data, the shape becomes clearer. Interest rose suddenly, peaked at the maximum value of 100, and then declined rapidly within the next 30 to 45 minutes, returning close to pre-show levels later that evening. The chart below presents the number (you can find the raw CSV file at the bottom of the page).

The rising queries 24 hours later were a mix of those from the night before and new ones tied to specific details. For instance, the number 64 on his jersey, his guests Lady Gaga and Ricky Martin, and questions like "how many people watched the halftime show" or "what songs did he sing."

The top queries section also revealed what was declining in popularity. Searches such as "bad bunny lyrics" and "bad bunny songs" showed decreases of 20% and 50%, respectively. A possible interpretation is that once the moment passed, people no longer needed the words (or to sing). Curiosity had been satisfied.

Closing

The Super Bowl will always be about the game. The score 29-13 is permanent, and the trophy, highlights, and statistics will live on. But the halftime lives differently.

For about half an hour on Sunday night, curiosity shifted from touchdowns to a stage. Google Trends helped me capture that shift in real time: a sharp spike, a rapid drop, and a brief window where millions of searches centered not on the Seahawks or the Patriots, but on a performer from Puerto Rico in the middle of the field.

Football field photo by Fabricio Trujillo: https://www.pexels.com/photo/white-and-green-grass-during-day-54567/